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RELEVANCE

 

Introduction 

Relevance in any area of life is important. Without relevance in a communicated message there is often incongruence, where the message is misunderstood by the receiver, and miscommunication results. This article is about the importance of relevance in a Google AdWords campaign, and how important it [...]

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Introduction

 

Business is a very competitive matter. It is rare for one business to be in a dominant or sole position within the industry, and so marketing forms a very important part of website design and technology. Knowing what works with Google AdWords while being able to operate within the [...]