Introduction 

Relevance in any area of life is important. Without relevance in a communicated message there is often incongruence, where the message is misunderstood by the receiver, and miscommunication results. This article is about the importance of relevance in a Google AdWords campaign, and how important it [...]]]>  

Introduction 

Relevance in any area of life is important. Without relevance in a communicated message there is often incongruence, where the message is misunderstood by the receiver, and miscommunication results. This article is about the importance of relevance in a Google AdWords campaign, and how important it is.

What is Relevance?

Relevance in this context is fundamentally a decision made by Google as to how relevant the text of your website (beginning with the landing page, but then other associated pages) is to your ad campaign. It begins with determining whether there is a match between the text and keywords of your website and the keywords of your ads.

If your website is all about (for example) providing finance for small businesses, and your ad keywords are all about loans for individuals, then there is incongruence and Google will judge your ads to be less relevant, and will be more likely to penalize your campaign, making your campaign more expensive and less effective.

How do I ensure Relevance in my ad campaign?

The most important thing is to make sure that your website and your ads match in terms of text and keywords. Also make sure that your landing page links to good quality pages on your site that include information about your company. Google like that.

Among the things that Google look for in terms of relevance is the originality of the content. If you are running a number of websites which are very similar, then make sure that the content that they have has a degree of originality and are not simply copies of each other at different addresses.

Google also emphasizes the importance of transparency. What sort of business you are should be clear from the landing page, and as Google is wanting to uphold the respectability of AdWords, businesses with dubious legality are unlikely to have high relevance and may even have accounts cancelled. This should also involve websites not asking for more personal information than is needed at any given stage. An ad campaign than seems to exist largely to harvest personal information will be frowned upon.

Clarence A. Grasty 302-740-9289

http://www.twitter.com/clarenceag

http://www.clarenceagrasty.com

Finally Google asks for navigability from websites using AdWords campaigns. It should be easy for customers to find the product or service that was advertised in your ad campaign, without having to navigate through unnecessary adverts of other kinds or other irrelevant information. Your landing page should also be as quick loading as possible and therefore unburdened with unnecessary text or graphics beyond what is needed to maintain its relevance and quality score.

 Clarence A

http://www.theTrafficPlan.com/clarenceag

Introduction 

The difference between the success or failure of an online marketing campaign can at times be a very fine line indeed, and this is true of the Google AdWords scheme, and in particular with regard to the Quality Score of adverts.

Introduction 

The difference between the success or failure of an online marketing campaign can at times be a very fine line indeed, and this is true of the Google AdWords scheme, and in particular with regard to the Quality Score of adverts.

What is a Quality Score?

For a definition, over to Google for this one who say that “Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. To encourage relevant and successful ads within AdWords, our system defines a Quality Score to set your keyword status, minimum CPC bid, and ad rank for the ad auction”.

Fundamentally it is a number assigned by Google to each one of your ad keywords, based upon a variety of factors, including the relevance of your ad text to the search query that may lead to a click upon the ad, the quality of the landing page (the page the user is taken to after an ad is clicked), your account history, and your geographic account history in the area where the ad is being shown. Of course, how much weight is given to each of these factors and how the algorithm is worked out precisely by Google are secrets, no doubt partly to make it harder for people to abuse the system.

Why is my Quality Score important?

For two very simple reasons – your ads will cost less to be placed, and the better the position that you will find your ads placed in. Therefore, the higher the Quality Score, the higher the likelihood of greater return on your ad campaign for a lower cost. You can view your own Quality Score within your Google AdWords account from the reports on your account, the Keyword Analysis page, and in your main account statistics.

How do I increase my Quality Score?

The key here is relevance. Your ads need to match your website, and your website needs to match your ads as closely as possible. Make sure that the text copy on the landing page and the keywords on that page match the keywords of your ad. Make sure that your landing page links well to other pages on your site, and maximize the copy on those pages to include your ad keywords to highlight relevance to Google.

 It is worth experimenting with the four match options (broad, exact, phrase and negative) for your keywords, and keep track of which is working. Start with exact match, as this is more often than not the best option.

 Clarence A. Grasty 

302-740-9289

http://www.theTrafficPlan.com/clarenceag

What is MLM? 

Multi-Level Marketing (often abbreviated to MLM) is a popular and common type of marketing, particularly common in the United States but increasingly throughout the world. Increasingly, MLM may be known by other terms, including Affiliate Marketing and Network Marketing. MLM schemes normally involve home-based [...]]]>  

What is MLM? 

Multi-Level Marketing (often abbreviated to MLM) is a popular and common type of marketing, particularly common in the United States but increasingly throughout the world. Increasingly, MLM may be known by other terms, including Affiliate Marketing and Network Marketing. MLM schemes normally involve home-based businesses whereby distributors or associates work as self-employed salespeople, usually without a direct salary to earn a commission-based income selling the products of the MLM company.

What to look out for

The idea of MLM can sometimes be confused with pyramid schemes, popular in some parts of the world, but illegal in most of the world. In pyramid schemes, the wealth is shared by only a select few and the vast majority of people make no money at all on their investment, whereas in ethical MLM schemes there is no such worry.

In examining different MLM schemes it is worth looking out for particular factors. Schemes that promise great wealth based upon an hour a day of work are likely to be too good to be true, certainly in the short-term. It may be possible that further down the line high rewards are possibly for little time, but as with any business there is often a lot of hard work to be put in first.

Most MLM schemes cost money to either get the learning materials needed or to buy inventory. Before doing so, take the opportunity to research such schemes, either on the net or by contacting people for testimonials who are involved. Don’t just simply take in the comments and testimonials present on the website selling the product. Be more discerning.

Do not underestimate the power of personal contact. Although it can be hard to approach friends and family to be involved in your MLM scheme, it is more likely to be effective than simply buying into a mailing list of thousands of people that you don’t know, and more importantly don’t know you. Many people are who interested in MLM schemes and who are on email lists receive many emails and it will be hard for yours to stand out, whereas your friends and family are more likely to trust you.

Who to look out for

There are some names to look out for in MLM as trusted – some of these include Mike Dillard (Magnetic Sponsoring), Kelly Felix (Rich Jerk), Dick DeVos (Amway). It is important to look for MLMers and schemes with plenty of external testimonials as proof of their success, and not just to rely on a slickly-produced webpage to part you from your cash.

Clarence A. Grasty  302-740-9289

http://www.twitter.com/clarenceag

http://www.theTrafficPlan.com/clarenceag 

Business is a very competitive matter. It is rare for one business to be in a dominant or sole position within the industry, and so marketing forms a very important part of website design and technology. Knowing what works with Google AdWords while being able to operate within the [...]]]> Introduction

Business is a very competitive matter. It is rare for one business to be in a dominant or sole position within the industry, and so marketing forms a very important part of website design and technology. Knowing what works with Google AdWords while being able to operate within the limits of Google’s rules is a vital part of Google AdWords success.

What is a Google Slap?

Now Google Slap does sound like it is the sort of product that would come out of the Mountain View labs. However, it isn’t one of their products, but an informal slang term that has grown up around the area of penalties imposed by Google upon advertisers who don’t keep, in Google’s eyes, to the terms of the AdWords agreement.

This is often as a result of a determination by Google that the advert does not relate to the page to which users are directed after a click, or it doesn’t reach the required quality that Google desires (too many ads, too much graphics, too little text etc.)

Of course, this is an arbitrary measure, and many advertisers have found themselves on the wrong side of Google, arguing that their pages do in fact meet the guidelines. A Google slap can easily destroy an advertising campaign (by raising the price per click) with no easy way of having the issue rectified.

How to avoid a Google Slap

The first way to avoid a Google Slap is to make sure your pages conform to the Google AdWords guidelines. Ensure that the landing pages from any adverts link closely to the keywords of the advert that you bid, particularly in terms of keywords and a good density of related text.

Make your website look as clear and professional as possible, with good quality and relevant text. Make sure that it is easy for users to navigate to other parts of the website from the landing page. You want your website to look to Google like a slick professional affair, not a one-page effort with no substance and a dodgy look.

What to do if you have been slapped.

There is no simple fix if you have been Google Slapped, but the following will help. It is probably better to start your campaign again. Find out why you got slapped and fix it! If the keywords were wrong, correct them. If there is not enough relevant text put more. If the page was a landing page only, then make sure it links well to the rest of the website.

Clarence 302-740-9289

http://www.theTrafficPlan.com/clarenceag

 For any business seeking to advertise itself on the internet, there are a variety of methods in which a business can get its name out there and seek to draw traffic back to its own website. One method which is very common on many parts of the internet is [...]]]>

Introduction

 For any business seeking to advertise itself on the internet, there are a variety of methods in which a business can get its name out there and seek to draw traffic back to its own website. One method which is very common on many parts of the internet is the concept of Pay per Click (PPC)

 What is Pay per Click?

 The concept of Pay per Click is relatively simple. Your advert appears on a variety of websites, usually chosen by the hosting provider of your advert, and based on the keywords of your advert and the text of the website. For example, if you are a technology company, then your advert is more likely to appear on websites which share that technological bias (for example, a technology blog) than it is on a website devoted to flower arranging. It is called Pay per Click because you only pay for the advert on the basis of how many times the advert is clicked by interested parties, not by how many times it is viewed (which was the old model of internet advertising).

  Why is Pay per Click so important?

  Pay per Click is important to your website because it is a common and well-accepted form of internet advertising. Whereas as pop-up or pop-under advertisements are often seen to be intrusive and annoying by regular internet users, PPC adverts, integrated into websites are often viewed as less intrusive for the user experience, but because of their keyword-targeted nature, often more appropriate.

  To use the example mentioned above, a technology advert on a technology-based website is more likely to appeal to the average internet user than a flower-arranging advert on a technology website.

  It is this targeted advertising which is so appealing to many internet marketers, rather than just a random method. This makes PPC advertising a relatively cost effective method of advertising.

  How do I use Pay per Click to improve my website?

  The three main market leaders on this issue are Google (with AdWords), Yahoo (with Search Marketing) and Microsoft (with AdCenter), but many others exist as well. Signing up with one of these providers is easy, and much of the background work is done by them.

 As with many other forms of advertising, a budget can be set (e.g., $50 per month). Once $50 worth of clicks has taken place, then the advert will not be shown again until the next month. This makes Pay per Click a cost-effective and manageable means of advertising for even the smallest business.

  Clarence A. Grasty
302-740-9289

Grace Happens

Clarence

302-740-9289

http://www.theTrafficPlan.com/clarenceag

Introduction

With the explosive growth of the internet over the last decade and the increasing complexity of website technologies, webmasters and other people responsible for individual and corporate websites need to be more aware than ever of the importance of such technologies as Search Engine Optimization.

What is SEO?

Search Engine Optimization is a name for [...]]]>