Introduction

With the explosive growth of the Internet over the past decade or so, there has also been a similar growth in the number and types of different internet marketing strategies. The purpose of this article will be to take a quick look at a few of the most common and popular.

Which mix of marketing strategy or strategies will be best for your business or idea will depend on the type, size and location of your business as well the type of product of service that you are selling.

Internet Marketing Strategies

·         Affiliate Marketing – this is one of the oldest forms of marketing on the Internet, and because of that is also one of the most evolved and respected. It usually involves Affiliates selling a product on behalf of a business for which they receive a commission. This often involves very low costs on behalf of the business whose product or service it is, while the incentive for the affiliate is commission-based, and so the more they sell the more they earn. Therefore affiliate marketing can be attractive both to businesses wishing to sell, and salespeople looking for a product to market. Popular affiliate marketing companies include Amazon and Clickbank.

·         Email Marketing – all of us will have received an email at some point inviting us to go to a website and buy a product. Although sadly, much of that would be what we would classify as spam, there is still a place for email marketing, and many businesses use email to either keep in touch with their current customers about updates to products or services or to go in search of new customers.

·         Pay Per Click (PPC) – is a very common form of advertising in recent years, largely replacing ad campaigns based on the older model of paying per page view, as now you only pay if a customer clicks your advert. These adverts feature on many sites around the Internet from big worldwide businesses to small blogs, and are a means for businesses to attract customers, and for website owners to increase revenue. They allow for targeted ads that only appear on relevant websites.  Popular PPC schemes include Google AdWords, Microsoft AdCenter and Looksmart.

·         Blog – if you are a small business or individual, or even a larger company wanting to have a more informal aspect to your business or website, then blogs have been a very popular form of marketing in recent years. A blog can provide a great deal of information, and is an ideal way to get across an informed view in an informal yet professional manner.

 Clarence A. Grasty

302-740-9289

http://www.theTrafficPlan.com/clarenceag

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Clarence A. Grasty 302-740-9289

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