In a far too harried world, we’re always looking at how to have timely information; having it handy when we need it. Need was in search of a solution….
The information providers wanted their message under consumer’s noses and consumers needed that easy access to a solution to their problems – information offering up those solutions.
Arrive the fridge magnet – a simple, low cost way to graphically display messages and images on the family fridge. Around the mid 1970’s a magnetic material that was easy to print and cut was made allowing printing and placement of that message on the family fridge. Plumbers, electricians, real estate salesman, vets, doctors, local politicians and many more have come to rely on the efficacy of the fridge magnets ability to deliver it’s message.
The communications force of a humble fridge magnet relies in the reality that an average fridge is visited – read viewed – some 17 times each day. That’s a lot of exposure.
Hot on the heels of the fridge magnet is the fridge magnet marketing card. They have magnet only over a small section of the back of a printed card. For its size, the fridge magnet marketing card is less dollars for its initial outlay and cheaper to distribute. Both pluses, if you’re not looking for “big” magnet pulling power.
For many businesses wanting to have a larger than average message on the family fridge, they are a fantastic choice.
A further extension of the fridge magnet has been the manufacture of a thicker material suitable for car magnets with the same ease of movement and positioning wherever you want on a car. So these car magnets provide great flexibility, to businesses, to make their cars as mobile advertisement.
A clever idea is to place fridge magnets over your company car, tell your message and invite people to take the fridge magnet. It’s a fresh way to promote and profit using magnets.
