Google has refined the quality score formula as part of its ongoing process to better match user search queries with more relevant ads. The changes are:
1. Quality score will be calculated dynamically
2. Keywords won’t become inactive for search
3. Minimum keyword bid will be replaced by First page [...]
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Introduction Relevance in any area of life is important. Without relevance in a communicated message there is often incongruence, where the message is misunderstood by the receiver, and miscommunication results. This article is about the importance of relevance in a Google AdWords campaign, and how important it [...] |
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